"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert."
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Source: The Zen of Jeff Bezos by Chris Anderson, www.wired.com. January 01, 2005.
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