"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"I think one of the things people don't understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It's a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better."
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Source: Bezos On Innovation. Interview with Peter Burrows, www.bloomberg.com. April 17, 2008.
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