"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"I've not seen an effective manager or leader who can't spend some fraction of time down in the trenches... If they don't do that they get out of touch with reality, and their whole thought and management process becomes abstract and disconnected."
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Source: The inner Bezos by Chip Bayers, www.wired.com. March 1, 1999.
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