"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system."
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Source: King of Cyber-Commerce. The Academy of Achievement Interview, www.achievement.org. May 4, 2001.
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