"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table."
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Source: Reading the E-Leaves With Amazon's Bezos. Interview with Kevin Maney, www.wired.com. May 24, 2008.
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