"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve."
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Source: Jeff Bezos: Amazon.com Architect. Book by Tom Robinson, 2009.
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