"It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt."

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Source: King of Cyber-Commerce. Academy of Achievement Interview, www.achievement.org. May 4, 2001.

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Jeff Bezos

Entrepreneur

Jeff Bezos is the founder of Amazon, known for revolutionizing e-commerce and advocating for customer-centric innovation.

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