"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn't. The cultures are self-reinforcing, and that's a good thing."
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"The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?"
"We can't be in survival mode. We have to be in growth mode."
"What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming."
"One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you."
"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."