"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration."
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"The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?"
"We can't be in survival mode. We have to be in growth mode."
"What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming."
"One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you."
"If you do build a great experience, customers tell each other about that. Word of mouth is very powerful."