"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"One of the things that I hope will distinguish Amazon.com is that we continue to be a company that defies easy analogy. This requires a lot of innovation, and innovation requires a lot of random walk."
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Source: The inner Bezos by Chip Bayers, www.wired.com. March 01, 1999.
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