"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"Our alliance with Toysrus.com has proven to be a great win for customers, and we've looked forward to taking the next step by introducing the new Babiesrus.com teamed with Amazon.com store since we forged the alliance last August."
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Source: Brought to book by Andrew Smith, www.theguardian.com. February 10, 2001.
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