"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins."
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Source: Jeff Bezos on Leading for the Long-Term at Amazon. HBR IdeaCast with Adi Ignatius, hbr.org.
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