"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil."
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Source: The inner Bezos by Chip Bayers, www.wired.com. March 1, 1999.
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