"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company."
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Source: Jeff Bezos on Leading for the Long-Term at Amazon. HBR IdeaCast with Adi Ignatius, hbr.org.
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