"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices."
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Source: The Everything Store: Jeff Bezos and the Age of Amazon. Book by Brad Stone, October 15, 2013.
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