"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it."
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Source: The Everything Store: Jeff Bezos and the Age of Amazon. Book by Brad Stone, October 15, 2013.
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