"You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us."

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Source: King of Cyber-Commerce. Academy of Achievement Interview, www.achievement.org. May 4, 2001.

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Jeff Bezos

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Jeff Bezos is the founder of Amazon, known for revolutionizing e-commerce and advocating for customer-centric innovation.

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