"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"You want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it."
12 likes
About the author