"Give me a dozen healthy infants, well-formed, and my own specified world to bring them up and I'll guarantee to take any one at random and train him to become any type of specialist I might select-doctor, lawyer, merchant-chief, and yes, even beggar man and thief, regardless of his talents, penchants, tendencies, abilities, vocations, and race of his ancestors."
"Good publishers – as one former publisher aptly put it – are market-makers in a world where it is attention, not content, that is scarce."
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Source: Des Moines Sunday Register, January 06, 1980.
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