"Floating in a lake, lying in a hammock, playing a bit of Scrabble...that's what I'm in need of."
"The main thing [of social media] is it allows us to speak directly with our fans and customers, getting that immediate feedback, that conversation; that's what I love. It means that no matter what we are saying, if it's big or small we have a way of saying it. People connect with that."
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