"Most wine knowledge does not directly enhance the pleasures to be had in drinking wine but, rather, enhances one's ability to discover such pleasures"
"We shouldn't confuse the pleasure of being articulate about wine, of being able to describe the distinctive features of a wine, with the non-verbal ability of remembering what they are like, or of appreciating them without being able to say why"
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Source: Twitter post from Nov 08, 2013
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More quotes by Kent Bach
"People who say that they can't appreciate a great wine generally haven't tasted one"
"Yes, expertise puts on in position to have further, cognitive pleasures, but these pleasures are distinct from the sensory pleasure of tasting wines"