"I think that I was slightly naive. I thought that if I showed people the beauty of the Arctic and the beauty of the polar bears that they would care so much that they would stand up and try to make a change."
"When I'm preparing for a swim, I imagine absolutely everything about it: the color of the water, how cold it is, the taste of salt in my mouth. I visualize each and every stroke."
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Source: Achieving The Impossible. Book by Lewis Gordon Pugh, 2010.
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