"Having the ability to be brutally honest with yourself is the greatest challenge you face when creating a business model. Too often we oversell ourselves on the quality of the idea, service, or product. We don't provide an honest assessment of how we fit in the market, why customers will buy from us, and at what price."

3 likes

Source: Mark Cuban Threatens To Dump Companies That Move Offshore by Emily Cohn, www.huffingtonpost.com. July 25, 2014.

About the author

Mark Cuban

Entrepreneur, Investor

Mark Cuban is a billionaire entrepreneur and owner of the Dallas Mavericks, known for his impactful insights on business and investment.

All quotes by Mark Cuban →

Same author

More quotes by Mark Cuban

See all →
Mark Cuban Entrepreneur, Investor

"I hate politics. It's slimy. Any job where people pander for votes I don't like. The country has gotten so partisan that if you're not on my side, you're the enemy."

Read quote
Mark Cuban Entrepreneur, Investor

"If given a choice between investing in someone who has read REWORK or has an MBA, I’m investing in REWORK every time. A must read for every entrepreneur."

Read quote
Mark Cuban Entrepreneur, Investor

"I'm not the type to pat myself on the back and all that, but somebody has to be lucky, right? When I got to Dallas, I was struggling - sleeping on the floor with six guys in a three-bedroom apartment. I used to drive around, look at the big houses, and imagine what it would be like to live there and use that as motivation."

Read quote