"World War III is a guerrilla information war with no division between military and civilian participation."
"Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing."
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Source: Marshall McLuhan, Quentin Fiore, Jerome Agel (1996). “The medium is the massage: an inventory of effects”, Hardwired
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"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
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