"World War III is a guerrilla information war with no division between military and civilian participation."
"Einstein pronounced the doom of continuous or 'rational' space, and the way was made clear for Picasso and the Marx Brothers and Mad magazine."
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Source: Marshall McLuhan (2014). “Media Research: Technology, Art and Communication”, p.119, Routledge
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"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
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