"World War III is a guerrilla information war with no division between military and civilian participation."
"Every innovation scraps its immediate predecessor and retrieves still older figures – it causes floods of antiques or nostalgic art forms and stimulates the search for museum pieces."
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Source: Marshall McLuhan, W. Terrence Gordon, Barrington Nevitt, Harold Adams Innis (2005). “Marshall McLuhan: The argument: causality in the electric world”
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"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
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