"World War III is a guerrilla information war with no division between military and civilian participation."
"If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves."
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Source: Understanding media: the extensions of man.
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More quotes by Marshall McLuhan
"There are no passengers on spaceship earth. We are all crew."
"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"Obsolescence never meant the end of anything, it's just the beginning."
"Publication is a self-invasion of privacy."