"World War III is a guerrilla information war with no division between military and civilian participation."
"In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses."
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Source: Laws of Media: The New Science (with Eric McLuhan). Book by Marshall McLuhan (p. 43), 1988.
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