"World War III is a guerrilla information war with no division between military and civilian participation."
"It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds."
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Source: Marshall McLuhan, Bruce R. Powers (1989). “The global village: transformations in world life and media in the 21st century”, Oxford University Press, USA
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"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
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