Marshall McLuhan

"New media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature."

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Source: 1967 'Canada: A Borderline Case', CBC radio broadcast, 29 May.

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Marshall McLuhan

Marshall McLuhan

Philosopher, Media Theorist

Marshall McLuhan was a Canadian philosopher known for his work on media theory, particularly his concept of 'the medium is the message.'

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