"World War III is a guerrilla information war with no division between military and civilian participation."
"Once we have surrendered our senses and nervous systems to the private manipulation of those who would try to benefit from taking a lease on our eyes and ears and nerves, we don't really have any rights left. Leasing our eyes and ears and nerves to commercial interests is like handing over the common speech to a private corporation, or like giving the earth's atmosphere to a company as a monopoly."
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Source: Marshall McLuhan (1964). “Understanding media: the extensions of man”
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