"World War III is a guerrilla information war with no division between military and civilian participation."
"One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in."
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Source: Access, Issues 165-176, National Citizens Committee for Broadcasting, (p. xxiii), 1984.
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"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
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