Marshall McLuhan

"Only puny secrets need protection. Big discoveries are protected by public incredulity."

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Source: Marshall McLuhan, Barrington Nevitt (1972). “Take today; the executive as dropout”, [Don Mills

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Marshall McLuhan

Marshall McLuhan

Philosopher, Media Theorist

Marshall McLuhan was a Canadian philosopher known for his work on media theory, particularly his concept of 'the medium is the message.'

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Marshall McLuhan Philosopher, Media Theorist

"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."

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"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"

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