"World War III is a guerrilla information war with no division between military and civilian participation."
"The artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation."
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Source: Laws of Media: The New Science. Book by Marshall McLuhan, co-written with Eric McLuhan, p.97, 1988.
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"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
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