Marshall McLuhan

"The business of art is no longer the communication of thoughts or feelings which are to be conceptually ordered, but a direct participation in an experience. The whole tendency of modern communication...is towards participation in a process, rather than apprehension of concepts."

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Source: Essential McLuhan edited by Eric McLuhan and Frank Zingrone, (p. 73), 1995.

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Marshall McLuhan

Marshall McLuhan

Philosopher, Media Theorist

Marshall McLuhan was a Canadian philosopher known for his work on media theory, particularly his concept of 'the medium is the message.'

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