"World War III is a guerrilla information war with no division between military and civilian participation."
"The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds."
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Source: Laws of Media: The New Science. Book by Marshall McLuhan, co-written with Eric McLuhan, p.217, 1988.
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"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
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