"World War III is a guerrilla information war with no division between military and civilian participation."
"The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop."
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Source: Marshall McLuhan (2015). “Culture Is Our Business”, p.184, Wipf and Stock Publishers
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"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
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