"World War III is a guerrilla information war with no division between military and civilian participation."
"The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form."
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Source: Marshall McLuhan, Barrington Nevitt (1972). “Take today; the executive as dropout”, [Don Mills
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"There are no passengers on spaceship earth. We are all crew."
"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
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"Publication is a self-invasion of privacy."