"World War III is a guerrilla information war with no division between military and civilian participation."
"The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality."
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Source: Paradigms Lost: Learning from Environmental Mistakes, Mishaps and Misdeeds by Daniel A. Vallero, (p. 367), 2005.
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"There are no passengers on spaceship earth. We are all crew."
"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
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