"World War III is a guerrilla information war with no division between military and civilian participation."
"The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods."
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Source: The Mechanical Bride : Folklore of Industrial Man by Marshall McLuhan, (p. 21), 1951.
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