"World War III is a guerrilla information war with no division between military and civilian participation."
"The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on."
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Source: Marshall McLuhan, W. Terrence Gordon, Barrington Nevitt, Harold Adams Innis (2005). “Marshall McLuhan: Roles, masks and performances”
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"There are no passengers on spaceship earth. We are all crew."
"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"Obsolescence never meant the end of anything, it's just the beginning."
"Publication is a self-invasion of privacy."