"World War III is a guerrilla information war with no division between military and civilian participation."
"The user of the electric light - or a hammer, or a language, or a book - is the content. As such, there is a total metamorphosis of the user by the interface. It is the metamorphosis that I consider the message."
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Source: Letters of Marshall McLuhan by Marshall McLuhan, (p. 397), 1987.
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