"World War III is a guerrilla information war with no division between military and civilian participation."
"When people become too intense, too serious, they will have trouble in relating to any sort of social game or norm. Perhaps this is why jokes are so important. On one hand they tell us about where the problems and grievances are, and, at the same time, they provide the means of enduring these grievances by laughing at the problems."
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Source: Marshall McLuhan (1969). “Counter blast [by] Marshall McLuhan”
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