"We have always said that advertising is just the icing on the cake. It is not the cake."
"A business leader has to keep their organization focused on the mission. That sounds easy, but it can be tremendously challenging in today's competitive and ever-changing business environment. A leader also has to motivate potential partners to join."
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Source: Meg Whitman, Joan O'C Hamilton (2010). “The Power of Many: Values for Success in Business and in Life”, p.60, Crown Business
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