"Business is about problem-solving, but it does not always have to be about maximizing profit. When I went into business, my interest was to figure out how to solve problems I see in front of me. That's why I looked at the poverty issue. I got involved in lots of things to address it, and one of them was money lending with loans and credits and savings accounts, and in the process I created Grameen Bank. So you can also have social objectives. Ask yourself these questions: Who are you? What kind of world do you want?"

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Source: Muhammad Yunus (2007). “Creating a World Without Poverty: Social Business and the Future of Capitalism”, p.54, PublicAffairs

About the author

Muhammad Yunus

Social Entrepreneur

Muhammad Yunus is a Bangladeshi social entrepreneur known for founding the Grameen Bank and pioneering microfinance to combat poverty.

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