"I think we like to romanticise about past eras, and for sure there have been great ones (like the 1820s maybe, or the 1530s) but I don't think London has ever been more culturally and sartorially rich as it is now."

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Source: Source: www.gq-magazine.co.uk

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Patrick Grant

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Patrick Grant is a British fashion designer known for his commitment to craftsmanship and sustainable practices in the fashion industry.

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Patrick Grant Artist

"The mistake many people make when they go to a bespoke tailor is they often think they need to do something special - either an interesting design feature, or a particularly interesting or unique-looking cloth. I say do the opposite. Stick to something really simple, because this will be a suit that you will really want to wear, so start with something very straightforward and you will get an enormous amount of joy wearing it."

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Patrick Grant Artist

"Work really hard, think carefuly about how you spend every penny, and be absolutely true to your own vision of your clothes and your brand. It has to be personal."

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"The tailoring may be a softer, more draped, but I don't believe it's any less smart. For sure it feels more relaxed, it's a different kind of elegance, but I'd never call it casual."

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Patrick Grant Artist

"I think you have to humble yourself before the process of starting and running a business. Only the incredibly fortunate achieve their success quickly. Most people, it takes many many years of incredible hard work, and many periods of severe poverty, and it kind of makes it all the better."

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