"The only option is politeness-remember always that you are dealing with other primates."
"Being creative and playing with your content during the holidays is a great idea. But straying too far from your fundamental brand (from address, logo, etc.) can be a dangerous game. Your recipients need to be able to recognize you during this busy time of year."
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Source: Oulipo ends where the work begins by Christopher R. Beha, www.believermag.com. September 2006.
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