"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
"Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process."
47 likes
Source: Source: www.bbc.co.uk
About the author
Same author
More quotes by Paul Rand
"Design is everything. Everything!"
"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."
"Don't try to be original; just try to be good."
"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
"Providing, meaning to a mass of unrelated needs, ideas, words and pictures - it is the designer's job to select and fit this material together and make it interesting."