"The most important thing in communication is hearing what isn't said."
"Innovation requires us to systematically identify changes that have already occurred in a business - in demographics, in values, in technology or science - and then to look at them as opportunities. It also requires something that is most difficult for existing companies to do: to abandon rather than defend yesterday."
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Source: Peter Drucker (2012). “Managing in the Next Society”, p.67, Routledge
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