"I don't know if I could write ten easy ways to connect with an audience. I know you have to believe in what you're doing, you have to believe in your music, believe in your ability, believe that what you're doing is honest and true and real."
"They don't encourage quality today. When I was coming along, Columbia Records would sit with you and assume it would take two or three albums to get the act where it needed to be. Then the company would structure its promotion based on one, two or three years. They encouraged quality and innovation - that's why groups like the Beatles would use sitars, string orchestras and so forth."
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Source: Mumbai is my kind of city by Vikas Swarup, www.theguardian.com. November 27, 2008.
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